Free resources

Tools you can use right on the page.

Scorecards, checklists, planners, and working calculators from our long-form guides. No signup, no downloads — open one, fill it in, print it if you want it on paper.

Push Notifications

Choosing, launching, and measuring a push program — from the Best Push Notification Tools guide.

Push Platform Comparison Scorecard

Score any push notification platform across nine weighted criteria and turn a long shortlist into a defensible decision.

Open

Vendor Evaluation Worksheet

Ask every push notification vendor the same questions, record the same evidence, and score them all on one page.

Open

Push Notification Pre-Launch Checklist

Work through opt-in, deliverability, content, and measurement before your first send — so the program works on day one.

Open

Platform Selection Scorecard

A weighted scorecard you fill in on this page to turn a push-platform shortlist into a defensible fit score per platform.

Open

Push Implementation Workbook

A step-by-step runbook from credentials and SDK or pass integration to your first live send — fill it in once, then reuse it for every launch after.

Open

Push Strategy Planner

Define goals, audiences, channels, and KPIs on one page, so the whole team is aligned before you send anything.

Open

Notification Calendar

A one-page planner for scheduling sends across push, email, SMS, and wallet, with per-customer frequency caps built in from the start.

Open

Segmentation Planner

Design attribute, behavioral, and lifecycle segments on paper before you build them, so every message has a reason to reach the person who gets it.

Open

Automation Blueprint: Reusable Journey Templates

Four proven lifecycle flows — welcome, abandonment, win-back, and renewal — mapped step by step so you launch from a working plan instead of a blank canvas.

Open

Channel Selection Matrix

Map every message type to the channel it belongs on, and catch mismatches before you hit send.

Open

Push Notification ROI Calculator

Turn reach, engagement, conversion, and value per action into a defensible monthly ROI estimate — and know exactly where the number could be wrong.

Open

Notification Frequency Planner

A per-segment worksheet for setting frequency caps that protect opt-in and engagement without muting your program.

Open

Loyalty Programs

Designing, pricing, and launching a loyalty program — from the Free Loyalty Software guide.

Free Loyalty Software Kit

A seven-part toolkit for choosing, launching, and measuring a loyalty program on free software, with every worksheet usable right on the page.

Open

Free Loyalty Software Comparison Scorecard

A blank, printable scoring grid for comparing free loyalty tools side by side on the criteria that actually decide whether a free plan works.

Open

Software Selection Scorecard

A weighted selection matrix for breaking a tie between shortlisted free loyalty tools — score each finalist, total the points, and record the decision.

Open

Loyalty Program Planner

Design your program type, reward math, and message cadence on one page — before you evaluate a single piece of software.

Open

Loyalty ROI Calculator

Check that a loyalty program pays for itself before you commit to it, using an incremental-profit-versus-program-cost model you can audit line by line.

Open

Reward Threshold Calculator

Work out how many visits your reward should take, what each redemption really costs you, and how much liability your program is building up.

Open

Loyalty Program Migration Checklist

The six-step migration flow as concrete tasks, so you can switch loyalty tools without losing members, balances, or enrollment touchpoints.

Open

Loyalty Program Launch Checklist

The nine-step flow for taking a free stamp card or loyalty tool live cleanly, with a decisions worksheet, a launch-day verification matrix, and a first-two-weeks routine.

Open

Customer Retention Dashboard

A repeat-visit and redemption KPI template for measuring what your loyalty program actually changed, against a real baseline.

Open

POS Loyalty Vendor Comparison Scorecard

Score 3–6 loyalty vendors against your existing POS on 19 weighted criteria — including the portability and exit terms most comparisons skip.

Open

POS Loyalty RFP Template

A ready-to-send request for proposal for multi-location and franchise buyers adding loyalty to an existing POS — fill in Part 1, send Parts 2 to 4 to your shortlist.

Open

POS Integration Checklist

Every question to ask your POS vendor and your loyalty vendor before you commit — including the failure modes no demo will show you.

Open

The POS Portability Checklist

Ten scored questions to ask in the vendor demo — before you sign a loyalty contract — that tell you exactly how hard it will be to leave.

Open

Loyalty Program Planning Worksheet

Define the counter before the reward: fill this in top to bottom and you have a launchable loyalty program on one page.

Open

POS Loyalty Migration Checklist

The 30-day launch plan as a working task list, including the failure test and the paper-card conversion step that most launches skip.

Open

Loyalty Data Mapping Template

A field-by-field map from POS fields to loyalty fields to wallet pass fields, with a privacy weight for every field, so integration design and data minimisation happen in one pass.

Open

POS Loyalty Architecture Diagram

The five-layer POS Loyalty Layer Model and the POS-agnostic earn and redemption flows, expressed as reference tables you can map your own stack onto.

Open

Loyalty Vendor Evaluation Scorecard

The nine benchmark criteria as a blank weighted scorecard — you set the weights, score each vendor 1 to 5, and end with a decision a committee can defend.

Open

Retail Loyalty Program Planner

Six decisions in the order that makes a first program work — objective, mechanic, threshold, identification, expiry, and the one number that proves it.

Open

In-Store Marketing Store-Walk Checklist

A store-walk audit across seven disciplines — 48 checks, each scored out of 5 — that follows the customer past the shop floor into loyalty and the days after the sale.

Open

Retail Campaign Calendar

Plan a retail year in two layers — dated calendar moments and always-on triggered campaigns — each tied to a loyalty role and a single metric.

Open

Retail Loyalty KPI Dashboard

A one-page monthly template for reporting a wallet loyalty program to an owner or board — the twelve metrics that matter, and the vanity metrics to leave out.

Open

Wallet Pass Planning Worksheet

Decide the front, the back, the change field, and the barcode before anyone opens the design tool.

Open

Retail Offer Planning Template

One page per offer — objective, segment, mechanic, deadline, wallet build, the notification it justifies, and the single KPI — filled in before you launch, not after.

Open

Customer Retention Planner

Count your customers by rung on the Retail Engagement Ladder, then plan one promotion move per rung for the quarter.

Open

Retail Loyalty Vendor Evaluation Scorecard

Thirty questions that predict regret — scored across three vendors, with data export, portability, and exit ranked above features.

Open

Wallet Loyalty Launch Checklist

The 30-day plan for launching a wallet-based loyalty program in a retail store, as one working checklist: four weekly blocks, 34 checks.

Open